Referral marketing - Wikipedia

Referral marketing - Wikipedia

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Referral marketingFrom Wikipedia,the free encyclopediaType of marketingNot to be confused with ,which is also sometimes called referral marketingPart of a series onReferral marketing is a initiative designed by a company to incentivize existing customers to introduce their family,friends and contacts to become new customers.Different to pure word-of-mouth strategies which are primarily customer directed with the company unable to track,influence and measure message content;referral marketing encourages and rewards the referrer for allowing a company to do so.Different to ,there is no incentive for the original existing customer to drive or influence the subsequent referrals of the new customer – only the conversion of the initial,primary customer is rewarded.ContentsReferral marketing is a tool used by various businesses and corporations across a wide variety


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